DINNER SHORT COURSE*

MONDAY, MAY 7 | 6:00 - 9:00 PM

SC1: Needles in a Haystack: Proven Digital Media Campaigns for Clinical Trials in Rare Diseases & Oncology

Finding participants for clinical studies in rare diseases or oncology can be akin to finding needles in a haystack. Given that patients have transitioned online to seek disease, drug and clinical trial information, those needled haystacks are now online. The average person accesses social media many times per day and biopharmaceutical sponsors can leverage that access to promote clinical trials. This course will provide the participants with an advanced understanding of how to use social and digital technologies to master patient engagement and accelerate drug development for medicines for rare diseases and oncology. The methods apply to other categories of diseases as well.

Key Learning Objectives/Why You Should Attend:

• Understand social and digital media opportunities, including Google, Facebook, Instagram, and Twitter
• Understand compliance and controls for social media campaigns
• Understand how to build an effective online pre-screener questionnaire
• Understand how to optimize social media lead generation through A/B testing for text, images, and targeting
• Review rare disease case study of use of social media to accelerate trial enrollment
• Review oncology case study of use of social media to accelerate trial enrollment

Instructor:

Heather Hernandez, Director, Business Development, Seeker Health

Heather Hernandez is passionate about developing health solutions. She has worked managing Clinical Trials, in all phases, for both medical device and biotech companies for nearly a decade. Now as a Director of BD for Seeker Health, she’s helping Clinical Ops Leaders accelerate enrollment into their clinical trials. Heather is thrilled to share out learnings from the Seeker Health experience. In her free time, Heather enjoys serving as an alumni advisor to the BEAM, Stanford Career Education team, serving on the PHE Next Council, playing volleyball and running marathons. Heather graduated with a B.A. in Human Biology from Stanford University.

*Separate registration required.